Tony Blair and Liberal Democracy Ideology Essay

Tony Blair and Liberal Democracy Ideology - Essay Example Tony Blair played a major role in Unifying the Labour Party a fact that made the popularity of the Labour Party to rise in the United Kingdom. It is through this unification that the country experienced a balance between the two major parties the country and that is the Conservative Party and the Labour Party. This is referred to by some experts as the Blair effect. This shows that Tony Blair was a good leader by all means and this also brings about the question of liberalization. It is important to note that Tony Blair highly advocated for the liberalization of various aspects in the country as well as other parts of the world especially the developing countries and countries that were having political, social and economical problems. Tony Blair was the Prime Minister of the United Kingdom from the year 1997 to the year 2007 and during his premiership, he adopted various policies which have been seen by many as to advocate for Liberal Democracy and Nation State. Many people will remember him for the foreign wars that he was involved in when he was the Prime Minister and also his doctrines of military intervention in various conflicts in the world. When he was resigning, he argued in parliament that his successors should learn to use his foreign policy. Although these doctrines and policies were not instrumental in his first election to the premiership and were not cited in his campaign, the policies that were cited in his first campaign still remained instrumental in his leadership throughout his premiership1. The most prevalent political model of Tony Blair was the Liberal Democratic Nation State. This was his initial political ideology and while he exercised this at the domestic politics, his foreign policy leaned very much to the Liberal Democracy ideology. It is important to note that even though the Liberal Democracy was a prevalent policy in the United Kingdom long before Tony Blair was elected to the premiership but he also embraced this policy during his premiership2. On the international side, the global crusade for the policy of liberal democracy was taken by Tony Blair as his personal crusade during the conflict of Kosovo. Although he faced significant criticism from various quarters, he did not shy away from implementing this policy in the subsequent wars that included Afghanistan and Iraq. He was also very instrumental in bringing about neoliberalism to be the country's dominant social and moral philosophy. This does not meant that neoliberalism is just a synonym of capitalism because the society and the political culture of the country were transformed by numerous policies which sought to eliminate the ideal of equality from the political policies and this policies also encourage the establishment and acceptance of an underclass which had the outlook of permanency and hereditary social group. Under the administration of Tony Blair, the core electorate group also known as Middle Britain had the opportunity to dominate the country's politics and in so doing they excluded the disadvantaged and non-voting underclass from the politics of the country3. Blair also attempted to implement the Mazzinian Nationalism but this failed

Tanning. Why do people still tan after knowing all the bad effects Essay

Tanning. Why do people still tan after knowing all the bad effects - Essay Example Within the same era as that of Shakespeare, Elizabeth I passed away from white lead cosmetics. Such concept of beauty was also prevalent in Europe during much of the 18th and 19th centuries. This was because tanned skin signifies manual labor, of people who toil under the sun, the fair skinned people were regarded as the elite of the society. However, it was only when the labor practice has changed, where indoor work had become a norm, that tanned skinned became a trademark of people who can afford to do it for leisure purposes. Iconic figure Coco Channel during the 1920's accidentally acquired a tan during one of her holidays. This has had ignited a fad among fair skinned people to get themselves tanned. ( Wikipedia ) The first and the most common is sunburn, where the usual symptoms are marked by the redness of skin and peeling that takes places after a few days of too much sun exposure. This is described to be as a short-term skin damage. The next problem encountered is the premature aging or photoaging. ... Another one that is most dreaded by all is skin cancer. One type is called melanoma which is considered to be the less common but dangerous form of skin cancer that can cause death. UV radiation causes cancer in two ways : 1. By damaging DNA cells that will cause abnormal growth in the skin, that could be benign or malignant, and 2. by making the immune system weak that leads to the inability of the body to defend itself from aggressive cancer cells. Another kind of growth named actinic or solar keratoses is a concern because it has the tendency to develop into cancer cells. Then another risk which most people are not aware of is eye damage. This happens when the eyes weren't protected from the heat of the sun. It causes cataract characterized by the clouding of the lens of the eyes thereby blocking one's vision. Lastly, most people regardless of the race or skin color will most like suffer from immune suppression where the body's natural defenses to fight against diseases were compromised. Apparently, weak immune system makes one susceptible to different diseases where one of them could be skin cancer. (U.S. Food and Drug Administration) Reasons Why People Tan Despite Risks Robin Hornung and Solmaz Poorsattar, students of the University of Washington, conducted a study among 385 UW students about their tanning behaviors. It was revealed that 75% of the students do tanning in order to look good and 41% specified it is a relaxation technique. Due to these reasons, students strive to achieve their aim that the researchers described it to be an addictive behavior. ( Paras ) Steven Feldman, a lead researcher for the Wake Forest Baptist Medical Center , said that they believed that tanning has a

Toyota Motors Japan Essay Example for Free

Toyota Motors Japan Essay The mission theme of Toyota Motors Japan is Innovation into the Future – A Passion to Create a Better Society.   Launched and announced in 2004, this mission theme is the main influence for all of the programs of Toyota Motors Japan.   It basically follows four (4) basic guidelines which the company follows in order to achieve its goals in being able to create a more prosperous society.   These four (4) basic principles are as follows: Be a driving force in global regeneration by implementing the most advanced environmental technologies. Create automobiles and a motorized society in which people can live safely, securely and comfortably. Promote the advantages of cars throughout the world and attract more Toyota fans. Be a truly global company that is trusted and respected by all people around the world. These goals are the overriding objectives of Toyota Motors Japan and figure prominently in the formulation and implementation of its corporate strategies and plans.   Toyota Motors adheres to the principle of Monozukuri, which emphasizes the manufacturing of value-added products and technological innovation.   The company believes that while Japanese cars have been associated with low costs and quality it can change all of this by offering better quality for relatively the same price.   It also emphasizes the shifting trend into more environmentally friendly vehicles in line with the Tokyo Protocol. These implementing guidelines for the mission statement of Toyota Motors Japan, which help them maintain their focus on their goals, are the following: Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities. Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide. Foster a corporate culture that enhances individual creativity and teamwork value, while honoring mutual trust and respect between labor and management. Pursue growth in harmony with the global community through innovative management. Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships.

Study On Malcolm X Little

Study On Malcolm X Little Malcolm X was born Malcolm Little in May 1925 in Omaha, Nebraska, USA. His father Earl Little was a Baptist teacher who was very outspoken on the Back to Africa movement. This was a movement of Black Nationalist leader Marcus Garvey. Malcolms father was murdered in 1937 by white terrorist because of his political and social outspokenness. The death of Earl Little had a severely negative effect on Malcolms childhood and the entire Little family. Malcolms mother went mad under the weight of trying to bring up eight children alone in extreme poverty. His family was broken up and Malcolm went to live in a group foster home. In 1941, he went to live with his half sister in Boston. There he soon entered the fringes of the underworld and at the age of 17, he moved to Harlem where he turned to a life of crime, including drug dealing and armed robbery. He was sentenced to 10 years in prison for armed robbery at the age of 20. In prison, Malcolm found an interest in the Nation of Islam, a Black Nationalist religious movement whose members are known as the Black Muslim. He became and advent follower of the leader of the Nation of Islam; Elijah Muhammad who was a strong advocate of the Black Independent state. His teachings were founded on traditional Islamic teachings, Black Nationalism as taught by Marcus Garvey and self help programmes that catered for the need of African American living in poverty. The nation of Islam declared that the whites were evil by nature and predicted that in the near future a great war would take place and all the whites would be destroyed and black people would rule the world. In preparation for this new world, the Nation of Islam stressed personal self restraint from drugs and alcohol, and organized economic self help enterprises. The nation of Islam recruited among the poorest of urban blacks and in prison which was were Malcolm Little converted to the Islamic faith and joine d the Nation of Islam. Malcolm X became a minster and a recruiter for the Nation of Islam and was appointed chief minster by Elijah Muhammad in 1954. Within five years of joining the Nation of Islam, Malcolm X had become a more prominent spokes person for the Nation of Islam than Elijah Muhammad. Malcolm X was a fundamental figure in his generation fighting against white supremacy against the blacks in America. He believed that the western societies were racist by nature and that African Americans should build their own societies and value systems. His course in life was from oppression and victimization to rebellion and revolutionary independence. His journey was from resistance to an informed radicalism. It was a journey from which he ultimately gathered political and historical insight which, combined with his tools of persuasion and skills at leadership, made him at the time of his death arguably the most dangerous figure in Americas history to confront its ruling class. LEADERSHIP AND ITS THEORIES Leadership is about coping with change. Leaders establish a course of action; develop a vision of the future and align the followers by communicating that vision and inspiring them to overcome hurdles. Leadership can also be said to be inspiring people to achieving a set of goal or vision. Great leaders have always been associated with certain trait and qualities which differentiate them from followers. The trait theory attempts to identify the characteristics that distinguish leaders from followers by focusing on their personal qualities and characteristics. Such characteristics include charisma or charm, ambition, drive, courage amongst others. These attributes and characteristics have been associated with great leaders from time in history. T Using the Big Five personality theory, the traits of ambition and energy in leaders are part of extroversion which has been identified as the most important trait of effective leaders. However extroversion has been identified as related strongly to leadership emergence rather than leadership effectiveness. Conscientiousness and openness to experience also are strongly correlated to leadership however not as strong as extroversion. Agreeableness and emotional stability on the other hand were not so strongly correlated with leadership. The Trait Theory suggest that leaders who like being around people and are able to assert themselves, who are disciplined and keep their commitments made, who are creative and flexible are in a better position to be good and effective leaders. Another trait that effective leaders have according to this theory is emotional intelligence. At the core of emotional intelligence is empathy. Empathic leaders can sense others needs, listen to their followers and show empathy to their plight. Malcolm X we have seen and observed that he had basic education because of his race and he was a convicted criminal. However, this did not affect his level of effectiveness as a leader. He was able to transition from a criminal to a spokes man for his people. He exhibited extroversion, conscientiousness, emotional intelligence (empathy) towards to the people and the vision of the group. Upon joining the Nation of Islam, Malcolm X wasnt the most active or longest serving member, he wasnt even high up in the hierarchy of things; however, he distinguished and demonstrated himself as a leader through his discipline, commitment, passion as a follower and his ability to assert himself on the followers of the vision of a Black Nation. These were the qualities that were identified by Elijah Mohammed that led to the selection of Malcolm X as Chief Minister for the Nation of Islam. There were two propositions made by the Ohio State Studies on leadership behaviour which they tagged initiating structure and consideration. Initiating structure includes behaviours that attempt to organize work, work relations and goals, providing structure in the organisation. It involves assignment of tasks to members of the group and expects a certain level of performance from followers. Consideration has to do with having job relations characterized by mutual trust, respect for followers feelings. A leader with high consideration is friendly, approachable and concerned with his followers personal problems. In the life of Malcolm X there were characteristics of a leader high in initiating structure in his organization of the fellow members, assigning task to them in their conduct of meetings and mobilization of new members for the nation of Islam. He also showed high levels of consideration as he commanded a lot of respect from members as he was friendly and approachable and had genuine concern for their well being as exemplified in the case of a member being brutalized by the police. Malcolm X mobilized fellow members of the group to the police station and facilitated the release of the member and ensured that he got medical care. This self sacrificial behaviour and concern for the followers attributes to his effectiveness in leadership. Leaders who have certain traits and display consideration and initiate structuring behaviours appear to be more effective. Malcolm X was able to find a balance between getting the job done and looking after the welfare of the members of the Nation of Islam. This is known as transformational leadership. The essence of Transformational Leadership Theory is the transformation of the attitudes, motivations and the behaviours of followers. Transformational leadership tries to raise the consciousness of followers by appealing to their self interest, moral values, mobilizing them to reform the institution they find themselves and in exchange provide benefits for the people by looking after their welfare. Such was the case of Malcolm X and the Nation of Islam with the African Americans that were oppressed in United States. Malcolm X was inspirational and visionary, he was intellectually stimulating, he gave attention, respect and responsibility to his followers. However transformational leadership theory alone cannot be used to explain the leadership style of Malcolm X, a further theory that can be used is the Charismatic Leadership theory. This is often thought of a sibling of transformational leadership or as a component of transformational leadership. This kind of leadership is best suited into political leadership This Leadership theory is based on the perception of the followers that the leader is an exceptional human being. The followers willing to obey their leader, in some cases they idolize their leader and are highly emotionally involved to the mission of the group. However based on Self concept theory, the above are not a necessary condition for Charismatic Leadership Charismatic leadership generates increased self esteem and self worth for the leader, increased self efficacy and collective efficacy of the whole group, identification with the leader and the whole group and the internalization of the values of the leader. Charismatic leadership depends on the whole situation surrounding the leader, the leaders identity, behaviour, the culture, the followers identity and the groups all entwined. Charisma is likely attributed to leaders that have a vision that is highly controversial but for the ultimate benefit of the followers. These leaders must act in unconventional ways in order to impress the followers. This might include risking their lives for the course and vision they have for the people. Charismatic leadership can be used to describe Malcolm X style of leadership because he openly challenged the ruling class and spoke in a manner that was considered a threat to the American society. Malcolm X was self sacrificing and wasnt motivated by financial reward but the vision of the Nation of Islam which was why his followers trusted him because he was committed to the cause. This leadership style of Malcolm X was influenced by his perceived leader Elijah Mohammed who was a very charismatic leader. Malcolm X encounter with Mohammed was such a transformation in his life that he was ready to lay down his life for Mohammed. He was ready to do anything that Mohammed would ask of him. Malcolm X idolized Mohammed and most likely copied his leadership style as he saw Mohammed as a man sent from Allah. This was because Mohammed exuded such strong convictions and self confidence about his vision for the Nation of Islam and his beliefs that there was a deliverance coming to the people. The praise and recognition received by Malcolm X and his rise to fame by being appointed chief minster by Muhammad further built up his self confidence and a deeper obligation to meeting the set standard by Mohammed. Malcolm X was also influenced by him internalizing the new belief of the nation of Islam by adopting the belief of Mohammed and his vision. Another influence on the transformational/charismatic leadership style of Malcolm X was his environment. In his time America was in a crisis; the blacks were in a crisis, having suffered from racism, oppression and victimization from the ruling class. The African Americans were looking for a leader to give them hope of a better tomorrow and Malcolm X provided that hope. This situation of crisis was an influence in the leadership style of Malcolm X. Comparing and contrasting the leadership styles of Malcolm X and West Indian Archie who introduced Malcolm X to the world of drinking, drugs and armed robbery. Archie had a transactional leadership style, where the leader rewards the follower for performance. Such was the relationship between Archie and Malcolm X. This style of leadership is non inspirational, non motivation and commitment and level of trust is low and in some cases non-existent as seen in the movie. Also comparing Malcolm X leadership style and that of Baines, Malcolm X was a more of a transformational /Charismatic leader while Baines was more of a transactional leader, where the leader offers rewards for compliance and performance. Transactional leadership style motivates followers by appealing to the followers self interest and exchange of benefits. This kind of leadership is necessary but not sufficient for the overall performance of the group. Unlike transformational leadership, transactional leadership isnt concerned about the welfare of the followers or their emotion or their needs but rather on getting the job done. In this form of leadership, followers are only rewarded based on their actions, behaviours and compliance with the expectations of the leader. As such the followers are not very committed to the leader and have a lower level of trust for that kind of leader than the transformational /Charismatic leader. The difference in leadership style as well as beliefs and expectations of Malcolm X and Baines might have led to the conflict that arose between Malcolm X and the leaders of the Nation of Islam. The conflict of interest that arose due to the other leaders enriching themselves at the expense of the vision and the followers was a major turn in the life of Malcolm X as well as the rumours of Muhammads extramarital affairs with young secretaries. Such actions were against the teachings of the Nation. Although at first Malcolm X ignored the rumours, but the women started making their accusations public and this was potentially damaging to the Nation of Islam. After several denials, Muhammad later confirmed the rumours and tried to justify his actions by referring to precedents by Biblical prophets. This was a major betrayal for Malcolm X. FOLLOWERS RELATIONSHIP WITH LEADERSHIP Upon release from prison, Malcolm X became a follower, a follower of Elijah Mohammed, a follower of the Nation of Islam. He played a passive role in this leadership followership relationship as well as when he was peddling drugs on the streets of Harlem with West Indian Archie, he was a recipient of leadership from West Indian Archie This role the follower plays can be described as followers as recipients of leadership. This is essentially a linear relationship between the leader and followers. After he was chosen as the chief minister for the nation of Islam, Malcolm x was still a follower of Mohammed, however he had evolved from a follower as a recipient of leadership to being a moderator of leadership. This is based on the situation theory and depends on the level of maturity and needs of the follower amongst other factors. The leader moves from the telling style to the selling style, the participatory style then finally to the delegating style. Malcolm X exhibited high level of maturity, motivation and had an established relationship with Mohammed which made him a moderator of leadership Followers as moderators of leadership suggests that though followers see themselves as passive in the relationship but the influence the leader has maybe moderated by the level of maturity, ability and motivation of the follower. The leader must take on an active role in the leadership process. There are aspects of followers that leaders need to take into account when leading these are: the followers initial attitude towards the leader, the followers acceptance of the leader, the followers need for emotional support and the followers knowledge and congruence of their values with that of the leader. After becoming the chief spokes person for the influence Mohammed had over Malcolm X -his follower was neutralize meaning that the task oriented or relationship oriented activities made no difference to the attitude and behaviour of Malcolm X. Followers as substitute for leadership originates from the substitutes for leadership theory, which argues that under some circumstances, the influence that a leader exacts over his follower may be substituted or neutralized. In the case of substitution, the activities of the leader are not necessary. However this requires the followers to be highly intelligent and very experienced hence might not have need for a leader as was with Malcolm X. The substitute theory deemphasizes the significance of the leader. Followers are also seen as constructors of leadership because if they do not recognize it as leadership then it isnt leadership. There are three theories that identify the construction process. These are the romance of leadership theory; where the identity and influence of the leader depends on the manner in which their followers perceive them, psychoanalytic theories; which identifies that leadership is influenced by the model of leadership exhibited by parents teachers and other adults in the maturation process from child to adulthood in the case of Malcolm X the influence of his father as a human right advocate to his style of leadership, the social identity theory proposes the extent to which a leader is selected by a group will depend on how representative he/she is to that group. CONCLUSION In conclusion, Malcolm X was a great person because of his honesty and sacrifice. He was a transformation and charismatic leader that influenced millions in his generation and generations after to stand up for their rights and beliefs and freedom. His words and actions are still celebrated in America even today.

Comparing Spiritual Growth in Siddhartha and the Movie (Film), Seven Years in Tibet :: comparison compare contrast essays

Spiritual Growth in Siddhartha and the Movie (Film), Seven Years in Tibet The novel Siddhartha and the film Seven Years in Tibet are both comparable. They have similar plots and can relate to each other in many different ways. There are many characters that almost have identical personalities. In addition, both the novel and the movie are based upon ideas of Buddhism. Throughout both the novel and the movie there are many connections that can be made to show how both of these stories relate. During the movie and the novel there are many similar themes. There are many examples that show compassion for all living creatures. Having respect for all living beings is a belief for Buddhists. In the movie, Heinrich was building a movie theatre for the Dalai Lama. The townspeople were helping them, but while they were digging they noticed earthworms were living there. It would be cruel for them to kill the earthworms; so in order to build the movie theatre they must remove all of the earthworms and put them somewhere else to live. In the novel, Siddhartha always had respect for nature. The river is an object that meant a great deal to him. Siddhartha could never disrespect the river because that is what helped him get further on his journey to enlightenment. In the beginning of the movie, Heinrich leaves his wife pregnant. He doesn't care that he put climbing before his responsibilities of having a family. This shows how cold and egocentric Heinrich was in the beginning of Seven Years in Tibet. Siddhartha also has a period in his life when he is egocentric. While Siddhartha was with the Samanas, all he cared about was his own well-being. The small portions of food he acquired from begging was only to feed himself. Siddhartha never offered anything to anyone else while he was traveling with the Samanas. There are many characters from both the movie and the novel that are alike. Siddhartha and Heinrich are both the main characters in which the story revolves around. They both are on a journey and grow throughout their trip. They learn what life truly means to each of them. Govinda and Peter are also two characters that are similar.

Critical Response to the Turn of the Screw Essay -- Henry James

Henry James’ novella the Turn of the Screw is a highly ambiguous piece of fiction. Set in Edwardian England, a very naà ¯ve woman is left in charge of two young children. The beautiful Bly however appears to be hiding a few dark secrets. The appearance of two ghosts plays on the governess’ mind, she comes to the conclusion the children are in danger and being possessed by these two horrors. Throughout the novella James successfully creates a mystical atmosphere, his ambiguous style forces us to think twice about what is written and decide for ourselves whether or not this is purely a ghost story or something far more sinister. However after several reads and a close look behind the words, it becomes clear that the ‘ghosts’ that haunt the house of Bly are nothing more than hallucinations and may be the result of a serious case of sexual repression in the governess. The governess is a hopeless romantic, that becomes clear at the very beginning. The daughter of a poor parishioner, the governess has had a very sheltered life, making her into quite a naà ¯ve woman, but no doubt very curious. The governess had only once had a position involving children before she accepted the position at Bly. She was quite nervous and unsure in regards to her own abilities. Yet she took the job. Why? She believed the employer to be the most handsome of men, with a most kind and generous nature. This opinion was formed over one very short meeting. As the governess arrives at Bly she mentions â€Å"I had expected something quite dull and dreary, so this place was a wonderful surprise. I wondered why he (employer) had failed to mention it†. The governess is also quick to tell the housekeeper Mrs Grose â€Å"I am carried away quite easily. I was carried away in Londo... ...ce was close and he let me kiss it† and her description of Miles saying â€Å"oh you know what a boy wants† are all unnecessary. The plot of the ghosts corrupting the children is what the governess’ tales is supposed to be about, just a ghost story. So adding in constant little sentences like these makes us question whether this is really a ghost story at all, or something more vindictive. The ambiguity of this novella shows that the ghosts cannot possibly be real and are a mere figure of the governess’ imagination. Her romantic, whimsical state of mind, strange and elaborate use of words and clearly shown indecency with Miles gives sufficient evidence to say she was suffering a severe case of sexual repression, brought on by her sheltered childhood and lonely position in society. However these circumstances are no excuse for the damage she caused those poor children.

Consumer Preference on Infants Milk Essay

There is no question about breast milk being the best start a baby can have in life. It is firmly believes that breastfeeding is the best way to feed a baby and is strongly committed to its protection and promotion. Starting at about 6 months of age, the period of weaning is critical for the future development and growth of infants. The introduction of appropriate and nutritious complementary food from this age is extremely important. Infant formula milk is a manufactured food designed and marketed for feeding to babies and infants less than 12 months of age, usually prepared for bottle-feeding or cup-feeding from powder (mixed with water) as a substitute to breast feeding. Companies that manufacture infant formula used different strategies in order to market their product one of them is product positioning. Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms what it offers, and how it compares with competing products. Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products’ attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages. Effective product positioning ensures that marketing messages resonate with target consumers and compel them to take action. Product positioning and consumer buying behavior must be studied in order to prove the perception of consumer in purchasing infant formula. Statement of the Problem. This study aimed to determine the Product Positioning of Infants’ Formula Milk in selected Drugstores in Bacoor City. 1. What are the socio- economic characteristics of the consumers who are purchasing infants’ formula? 2. What are brands of infants’ formula consumer buys? 3. Which drugstore consumer purchased the infants’ formula milk? 4. How do drugstores position their infants’ formula milk product? 5. What are the buying attributes of consumer? Objectives: This core objective of the study is to identify the product positioning of infants’ formula in selected drugstores in Bacoor City. This study aimed to: 1. describe the socio-economic characteristic of consumers who are purchasing infants’ formula milk. 2. identify the brand of infants’ formula consumer buy. 3. identify the drugstore in which consumer purchases the infants’ formula milk. 4. determine on how drugstores position their infants’ formula milk. 5. determine the buying attributes of consumer. Importance of the Study: The findings of the study would create a deeper understanding about the product positioning of infants’ formula. It will be beneficial to the following: Buyer. This study would serve as a guide to buyers in making the right in choosing appropriate infants’ formula. Distributors. This study will serve as a guide to distributor to identify the attributes that buyer consider in purchasing infants’ formula milk, so that they can position their product effectively. Retailer. This study will serve as a guide to retailer to know what is the most preferred brand of infants’ formula milk buyer purchases so that they will know which brand of infants’ formula milk they will sell. Future Researcher. The researcher could gain insights in product positioning of infants’ formula milk. The information from this study can guide those who are interested to conduct the same study. Operational Defintion of Terms: In order for the reader to understand the study, the following terms are hereby defined operationally as they will be used in the study: Buyer. They are the individuals who purchase infants’ formula milk. Drugstore. It is a retailing store that offers infants’ formula milk. Socio- Economic Characteristics. This are composed of age, gender, civil status, monthly income, employment status and educational attainment of consumers who are buying infants’ formula milk. Product Positioning. It involves creating a unique, consistent, and recognized customer perception about a firm’s offering and image. A product or service may be positioned on the basis of an attitude or benefit, use or application, user, class, price, or level of quality. It targets a product for specific market segments and product needs at specific prices.