GEs Imagination Breakthroughs The Evo Project - 3036 Words

GE’s Imagination Breakthroughs: The Evo Project Case 3-3 ! ! ! ! ! ! ! ! EXECUTIVE SUMMARY Problem: Primary The Transportation management team must make a difficult and very important decision to determine the Hybrid’s future because its opportunity cost is currently high and is under limited financing. ! Alternatives: 1. Continued Commitment with the Hybrid Concept 2. Place the Hybrid IB on Hold and Invest in Batter Technology 3. Discontinue the Hybrid ! Facts Considered: 1. Immelt is committed to the Hybrid project and its potential. 2. Organic growth and risk-taking are an important part of GE culture. 3. IB’s will play an important part in future revenues for GE. ! Recommendation: GE must continue with the Hybrid project as it†¦show more content†¦! IMPLICATIONS ON THE PERSONNEL †¢ An inability by Compte to make a decision ahead of the meeting with Immelt and to properly inform him of the actions needed to be taken with the Hybrid project could put Compte’s job on the line. †¢ GE seems to have turned a corner as of 2006. Any poor decision on future IB’s and the Hybrid project could lead to low a morale for the managers and employees if any managers have to be let go. †¢ A decision to drop the Hybrid as an IB could be displeasing to Immelt and put more pressure on Dineen and his team to come up with a new IB alternative. This could also lead to a low morale for the employees who had been working on the Hybrid because they may fear that they will be let go. †¢ The traditions managers of GE were seen by Immelt to lack certain skills to succeed in the current business culture that Immelt was trying to change and create. Any difficulties to properly adapt as Immelt wants could see these managers lose confidence in themselves, but also from Immelt. ! IMPLICATIONS ON THE ENVIRONMENT †¢ If GE were to move forward with the Hybrid and continue to improve it, it would mean a complete change in the locomotive industry and a benefit to the environment because of reduced fuel emissions. †¢ As of 2006, GE has been able to either maintain or increase its 70% market share of the locomotive industry. Therefore they have significant influence overShow MoreRelatedGe Imagination Breakthrough1042 Words   |  5 PagesGE Imagination Breakthrough Q : 1 What is your evaluation of Immelt’s new organic growth strategy? Why change GE’s existing successful strategy? Is it reasonable to expect that a $125 billion global giant can significantly and consistently outperform the underlying economic growth rate? What is your evaluation of Immelt’s new organic growth strategy? Answer: Immet’s new organic growth strategy is made up of following elements: * Technical Leadership – Immelt identified technology as a key driverRead MoreGe Imagination Breakthrough1036 Words   |  5 PagesGE Imagination Breakthrough Q : 1 What is your evaluation of Immelt’s new organic growth strategy? Why change GE’s existing successful strategy? Is it reasonable to expect that a $125 billion global giant can significantly and consistently outperform the underlying economic growth rate? What is your evaluation of Immelt’s new organic growth strategy? Answer: Immet’s new organic growth strategy is made up of following elements: * Technical Leadership – Immelt identified technology asRead MoreGe ´S Ib: the Evo Project1400 Words   |  6 Pages------------------------------------------------- GE‘s Imagination Breakthrougs: The Evo Project The case GE ´s Imagination Breakthroughs: The Evo Project is a really interesting case, it talks about the dramatic change that the company General Electric had to face in order to grow, and the process that the CEO had to pass in his first years in charge of the company. It also takes us in the quest of understanding and analyzing one of the main bets of the new CEO Jeff Immelt, which were the Imagination Breakthroughs, best knownRead MoreGe- Evo Project9203 Words   |  37 PagesNICOLE S. BENNETT GE’s Imagination Breakthroughs: The Evo Project As he prepared for the December 2006 meeting with GE’s CEO Jeff Immelt, Pierre Comte faced some difficult decisions. Only eight months into his job as chief marketing officer (CMO) of GE’s Transportation business, Comte would be presenting Transportation’s recommendations on some of the most visible growth initiatives in its locomotive business—projects that had been designated â€Å"Imagination Breakthroughs.† IBs, as they wereRead MoreEli Lilly3325 Words   |  14 PagesGlobalization of CEMEX (Ch 2) Case Presentation and discussion: ï‚ · Case 3: A Speed Race: Benelli QJ (Ch 2) ï‚ · Case 4: GE’s imagination breakthroughs: The Evo project (Ch 3) Case Presentation and discussion: ï‚ · Case 5: McKinsey Company (Ch 5) Case Presentation and discussion: ï‚ · Case 6: Eli Lily in India (Ch 6) ï‚ · Case 7: ECCO A/S Global value chain management (Ch 4) 8 Group Case Projects Each group will develop and deliver a presentation that critically examines one of the cases scheduled from session